NEW YORK – PALONDRÉ THE LABEL, a sustainable luxury swimwear company, announced a partnership with One Tree Planted that aims to plant 50,000 trees for landscape restoration in 2021. For every swimsuit order, PALONDRÉ will plant one tree.
"Working with One Tree Planted is a great fit for PALONDRÉ,” said PALONDRÉ THE LABEL founder, Paloma Alexandre. “Sustainability is at the core of our business model, and while we make a tremendous impact up-cycling waste, it’s great to have another way to give back and help the environment.”
The objectives of this new partnership include:
- Supporting global reforestation efforts
- Empowering consumers with sustainable actions
- Raising awareness about the importance of ecosystem restoration
Planting trees is one of the best ways to combat the damaging effects of climate change. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80 percent of the world’s terrestrial biodiversity. Trees also provide tremendous social impacts by providing jobs to over 1.6 billion people, empowering women in underdeveloped nations, and supporting communities devastated by environmental damage.
“We’re excited for the opportunity to work with PALONDRÉ THE LABEL on such an impactful project,” said One Tree Planted founder and Chief Environmental Evangelist, Matt Hill. “We admire the company’s commitment to planting a tree for every product sold. It’s a prime example of how apparel brands can make positive change for our planet.”
The partnership is designed to be simple for customers to get involved in global reforestation. For every item sold from PALONDRÉ THE LABEL’s inventory, the company will give $1 to One Tree Planted to plant one tree. The trees are planted by local partner organizations and community volunteers in areas where there has been deforestation. To learn more about this partnership, please visit greensoles.com/onetreeplanted.
About PALONDRÉ THE LABEL
PALONDRÉ THE LABEL, based in New York City, is a sustainable luxury swimwear company. Since inception, we’ve balanced purpose and profit, with a focus on up-cycling waste into quality swimwear. Technology and hand assembly come together to make each swimsuit of PALONDRÉ THE LABEL fashionable and sustainable. For each swimsuit purchased, we plant one tree in order to preserve our plant for generations to come. To learn more, visit www.palondrethelabel.com
About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. To learn more, visit onetreeplanted.org